The overall dominance of white, cisgender, straight malecentered media remains largely unchanged and it is still considered the ”default” or ”universal” perspective. As a result, filmmaking is often limited to representing only a narrow view of humanity. Female representation both in front and behind the camera has been significantly impacted by this dominant perspective. A feminist approach to cinema practices is therefore crucial to challenge and reconstruct the cinematic system, allowing for more diverse and inclusive perspectives to emerge.

Cinema is a powerful mass media industry that shapes its audience’s sensibilities, thoughts, emotions, perceptions, and reactions, while broadening the possibilities of human experiences through the screen. The producer plays a crucial role in overseeing the entire filmmaking process and striving to achieve the best possible outcome for the film. Given the significant impact that cinema has on society and the influential position of the producer in the filmmaking process, this study seeks to encourage film and TV producers, regardless of gender, to represent women with equal rights and opportunities. By embracing the female gaze, filmmakers can create more inclusive, diverse, and equitable films for all.

This research asks: Have I, a female producer from Latin America, internalized the dominant white, cisgender, heterosexual, and male perspective? In what ways does this perspective manifest in my own role as a producer? And how can we producers creatively and practically challenge this perspective?